Abercrombie Fitch Outlet
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The youth of America is very fashion conscious and it’s considered cool to shop at an Abercrombie Fitch outlet. The range of casual clothing and fragrances is not licensed through anyone else and is only available through the Abercrombie & Fitch stores. The name has come to mean quality and there are branches in England and Canada in addition to the stores across America.
The brand has a long tradition and was founded in 1892, when the first store opened, located in fashionable downtown Manhattan. Originally, the product range was for sporting goods and outdoor goods. The first stores re-located several times around New York City. The stores were given a boost when famous people from the world of show business began to buy at their local Abercrombie Fitch outlet. Movie stars Clark Gable and Greta Garbo were amongst them. The Duke of Windsor was also a fan and later, John F. Kennedy.
The familiar moose logo has spread and the label has evolved into a lifestyle brand for young people. There is also the Abercrombie Kids line, a children’s division aimed at the 7 to 14 year old age group. You know when you have entered an Abercrombie Fitch outlet when you see the moose sign, the leather sofas, gorgeous rugs, and potted plants. The themed décor helps to reinforce the brand. The general age range of the shoppers is reflected in the loud electronic music played in the stores.
Today, the company runs 1,035 stores. These include three flagship branches on Fifth Avenue in New York City. There is also one within The Grove in Los Angeles and one on Savile Row in London. The Savile Row address brings a lot of status, as this is the most prestigious street in the UK for quality tailoring. It opened in 2007 and was the first Abercrombie Fitch outlet in Europe.
Not content to rest on their laurels, the company has ambitious plans to bring the moose to other parts of the world. There are plans, as yet unconfirmed, to open new stores in Vancouver, Calgary and Ottawa in Canada. Other plans are mooted for Italy, Germany, France, Spain, Sweden, Denmark, and Dublin in Ireland. One definite announcement has come with the news that an Abercrombie Fitch outlet is scheduled to open in 2009 in Tokyo. The company appears to be going from strength to strength and will capture new markets in the future.
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Posted on: Thursday, August 21, 2008 at 5:13 pm 
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