Pham Dinh Vien

Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.

The reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. As a result, both companies ceased making their own mobile phones. Due to their policy and seriousness, by 2008, the company was the fifth largest manufacturer of mobile phones in the world. Sony Ericsson comes after companies like Nokia, Samsung, Motorola and LG. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.

Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company and the other 50% belongs to Ericsson AB. If you are interested in more specific details regarding Sony Ericsson you should start by accessing their official website www.sonyericsson.com.

As mentioned above, Sony Ericsson started being incredibly successful with Walkman and cyber-shot. In 2005, on March 1, the company came up with the K750i with a 2 megapixel camera and its platform mate the W800i, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, the company launched the P990, the first mobile phone based on UIQ 3. The other successful achievement that Sony Ericsson had was the Cyber-shot brand, launched in 2005 by the K750.

This was one of the most popular Sony Ericsson phones. At the time this phone’s memory card capability was very new, ensuring its success. The difference between the Cyber-shot and the Walkman stands in the quality of the media viewing and cameras which is higher in the Cyber-shot. Sony Ericsson has further developed five of the largest categories of products: the Walkman-branded W series music phones, the Cyber-shot branded line of phones, the BRAVIA-branded line of phones, the UIQ smart phone range of mobiles, and the Xperia range of mobile phones.

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