Pham Dinh Vien

Videography is the process of capturing moving pictures/images on electronic media such as streaming media, videotape, hard disk, or solid state storage. Whether it is amateur or professional videography, the term videography refers to and includes the methods of electronic production and post production. Videography is the equivalent of cinematography; the difference between the two lies in that images are recorded on electronic media in videography, whereas film stock is used for this in cinematography. The term is a combination of the Latin word ‘video’, which means ‘I see’ or ‘I apprehend’ and the Greek suffix ‘graphy’, which means ‘to write’. Anyway the advent of digital imaging towards the end of the 20th century has minimized the difference between videography and cinematography.

Both the amateur and professional videography market have grown to include distribution together with production. As a result, market segmentation has occurred, based on the application: broadcast video, event video, corporate video and others. The development of the Internet has created a global environment in which videography covers many more fields than just shooting video with a camera. Thus, when talking about professional videography, we can distinguish between digital animation, web streaming, gaming, still slide-shows, video blogging, remote sensing, medical imaging, spatial imaging, and, in general, production of bitmap and vector-based assets. With the progresses in the fields of computers and the Internet on the one hand and that of videography technology on the other, videographers can now create their assets on the computer without involving image devices at all. All they can use in the process includes software-driven solutions.

Not only in professional videography does the videographer operate the camera but he/she can also be in charge of the visual design of the production. Professional videography in particular, also deals with compiling artists’ music videos or just video releases, like in discography or filmography.

In professional videography the specialist spends many hours documenting on the event s/he is going to put on video. After that, some other hours are dedicated to editing the videos, cutting out some scenes and inserting the proper music to create a smoothly flowing video story. Professional videography is actually the art of capturing certain moments in time. The process requires vision and inspiration along with hard work and commitment. Technical knowledge as well as high tech equipment are also necessary to produce the best quality video. In order to become videographers some people attend film schools whereas others start on this career after regularly videotaping events for family and friends.

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